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“1,000,000 Footprints to Save Africa” is an exciting and fun-filled campaign intended to uplift and inspire the youth of Africa and the World to unite together in a stand to save the natural heritage of Africa for the benefit of themselves and generations to come.
It is well-known that Africa, with all its splendid natural wealth, has become a prime target for huge illegal international crime syndicates, who profit from all that is African. The continent is rapidly losing its wildlife to illegal poaching and income realised from these heinous crimes is being utilised to fund terrorism, human and drug trafficking and civil unrest. Tourism is one of Africa’s primary income generators supporting at least 1 in every 12 jobs. The need to preserve Africa’s wildlife and rich natural heritage is imperative for its survival. We MUST do something NOW!
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This campaign aims to afford all children, irrespective of nationality, creed, colour or status, the opportunity to realise that their voices are powerful and capable of fuelling change and transformative action. It is their time to participate in the biggest display of unity ever seen. United, they have the potential to make positive change happen. By placing their footprints and names on sheets of fabric, the children of the world will participate in a united symbolic walk across the African continent – a peaceful protest against the continued exploitation and destruction of Africa’s natural resources.